NEM Market Dubrovnik 2023 brought together more than 1,000 TV experts from around the world
Photo credit: NEM Dubrovnik
NEM Market Dubrovnik 2023 brought together more than 1,000 TV experts from around the world
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NEM Market Dubrovnik 2023 gathered over 1,000 TV experts, industry leaders, and content buyers from around the world. From June 5th to 8th, Dubrovnik became the central meeting place for international professionals in the TV industry at the jubilee 10th edition of the most popular TV market in the CEE region, known as NEM Dubrovnik 2023, also referred to as the TV market with a view. This year's edition of NEM Dubrovnik was the largest so far, attracting a record number of participants, exhibitors, and sponsors. They enjoyed inspiring keynote speakers, informative panel discussions, presentations, premieres of TV content, and many networking opportunities in the pleasant ambiance of the Hotel Dubrovnik Palace.
A frequent and beloved guest of NEM Dubrovnik, Frank Spotnitz, CEO & Executive Producer of Big Light Productions, was introduced as the first of the 11 keynote speakers. He shared his insights into the continuous changes happening in the television industry and emphasized the need for more practical and concrete strategies to improve television production in Europe, especially in small countries with limited resources. Maria Rua Aguete from Omdia opened the Panel Room program with a presentation on FAST Revenues, where she announced her expectations for FAST business in the CEE region. She mentioned that as the number of subscriptions for paid TV content increases, FAST becomes less appealing to users, even though there is a constant high viewership of free TV programs. It is expected that FAST will double its revenues in Eastern Europe in the next five years, reaching $42 million in 2028.
During the roundtable discussion on the 10 years of NEM, Sanja Božić-Ljubičić, the director of Pickbox, Mediatranslations, Mediavision, and NEM, was joined by long-term collaborators and friends of NEM, including Sabrina Pluvinage, Video Sales Director Europe at Eutelsat, Branko Čakarmiš, CEO of Pro Plus, Pavel Stantchev, Director of TV2 Media Group and Planet TV, and Adrian Ježina, Director of Telemach Croatia and Telemach Slovenia. They spoke about the past ten years, recalling various anecdotes and unforgettable moments at the TV market they gladly attend each year.
Influential experts as invited speakers
During the second day, the packed Panel Room of NEM Dubrovnik featured seven keynote speeches. Victoriya Boklag, Director of United Group, and Sanja Božić-Ljubičić had an exceptionally interesting conversation about the leading position of the United Group in Central and Southeast Europe.
Jamie Cooke, GM CEE, Baltics, Middle East, Mediterranean, Turkey and EMEA Pay TV and Creative Agency at Warner Bros, discussed locally relevant content, highlighting that markets move together with clients and that there seems to be a golden mean towards which we are moving - locally relevant and globally significant content.
Mark Young, EVP Distribution and Networks, Europe, Middle East and Africa at Sony Pictures Television, spoke about the strategy for creating quality TV content and emphasized the need for brilliant content regardless of the convergence between the gaming and TV industries. He also added that TV markets like NEM Dubrovnik are important for connecting "people who are excited to see each other and collaborate."
Panels, presentations, networking, and special premieres
Lionsgate attracted significant attention by presenting its new TV content, and the conversation on the topic "What Makes Content Buyers Tick and How Do They Find That Perfect Fit?" was followed with great interest. Long-term buyers and representatives from Czech Television, Prva TV and B92, TVP, Hrvatska Radiotelevizija, and ducktv shared their first-hand experiences. The discussion was moderated by Jonathan Broughton from the European Broadcasting Union (EBU). Another highly anticipated event was the roundtable titled "Europe and Broadcasters: Challenges and Opportunities," where representatives from Polsat Media Biuro, NOS, and RTL Croatia, led by Grégoire Polad, discussed the role of legislators and regulatory bodies in improving the media economy, particularly at the European level.
After the introduction of the new Croatian Law on Electronic Media, representatives from HAKOM, A1 Croatia, Hrvatski Telekom, Nova TV, RTL Croatia, and the Ministry of Culture and Media gathered for a roundtable discussion titled "Must-Offer in Croatia." They discussed the new conditions that have come into effect and how they will impact cable operators and Free-To-Air (FTA) channels in Croatia.
Exclusive announcements and premieres
The Walt Disney Company attracted special attention by presenting the rebranding of its channels, with FOX becoming STAR at the Brilliant Change Event held at the Lazareti club in Dubrovnik. BBC Studios premiered their new television content available in the CEE region, including the highly anticipated series "BBC Earth: Spy in the Ocean." Telekom Serbia joined the CICATRIZ (Scar) project, an eagerly awaited action adaptation of Juan Gómez-Jurado's bestselling novel. This drama series is produced by the Spanish production company Plano a Plano in collaboration with the Mexican production house Dopamine, and it is the latest project of the pan-European production studio Asacha Media Group.
The tenth edition of NEM Dubrovnik 2023 concluded with the Goodbye NEM Dubrovnik event organized by NEM Zagreb, along with exciting announcements for NEM Zagreb in December 2023.

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